ABB’s strategy is a simple one: achieve more business with each customer while building a leaner organization. To do this, we must know our customers well and make them more competitive. We succeed when they succeed.
ABB’s vision and mission is to create value for its customers and stakeholders and the communities and societies in which it operates. To achieve our vision and mission, we have drawn up a charter of values, a set of guidelines that we strive to follow at all times. Integral to our mission and values are our business ethics. They enable us to maintain the highest ethical standards, fulfill our commitments and act with integrity in accordance with sound business principles.